I have recently had several enquiries to provide social media training for lawyers. This in part follows on from my conference presentations at Oxford University a few weeks ago, and also as a result of my own social media activity.
It felt right to establish a web presence to support those requests and the point of this post is to show how simple that was.
Step One. Get a specific web address.
The web address is pretty long but it says exactly what I want it to say, and what I think lawyers and law firms who need social media training will be searching for.
I could have just used the WordPress address but having the full bespoke web address enables me to use socialmediatrainingforlawyers.co.uk as a professional (if rather long) email address.
Step Two. Prepare the WordPress blog
WordPress is very powerful and with a little bit of familiarisation time (and the book WordPress For Dummies is good enough) you can prepare good, if not dazzling, blog sites that meet all the functionality of a website that could otherwise cost hundreds of pounds.
WordPress is free.
Create a contact page, about, and load up a few blog entries explaining what you are offering, and giving examples. Don’t forget to register your blog with Google, Yahoo and Bing verification services – instructions are on WordPress under the tools button on the dashboard.
Step Three. Direct email address into existing email account such as Gmail.
Step Four. Promote new website by writing about it on Twitter, LinkedIn, Facebook and existing blogs, er, like this one.
Time spent? 2 hours. Cost? £5.99 plus VAT
Opinions and feedback? Well, you tell me…