I need to be careful what I say here.
I will try to avoid any adjective to describe this law blog. It is called “The San Diego Car Accident Lawyer Blog”
Okay. Some of you can probably see where this is going.
Now go and read a few posts. You don’t need to read much more, they are all pretty similar.
In many ways this is the model of blog writing.
Note the searchable keywords in the title, such as Mission Viejo Car Accident Seriously Injures Orange County Teen . Did you spot the key words? If you didn’t then they are repeated, in bold and italics later in the post. In this example;
“If you or a loved one has been hurt or killed in an Mission Viejo auto accident, please call…”
So, keywords in the title. Tick.
Picture to accompany the article. Tick.
In this case, and I cannot quite believe this, is a picture of the very seriously injured victim of the crash, smiling innocently. Sorry, that was an adjective. In other posts there are pictures of the actual crashes. [My own adjectives and expletives deleted]
Finally, give a bit about yourself. Tick. Here almost every post has a line similar to
“Our office wishes to convey our sincere prayers to the family and friends of…”
This is placed before the call to anyone who has had a similar accident (or I guess, is involved in the very accident being discussed) to get in touch. Unfortunately the call for potential clients does nothing but undermine that stated sincerity.
Hmm. I know what I think about this blog. Tell me, what do you think?
Thanks to Kevin O’Keefe for highlighting this on Twitter. Speaking of which, check out the Twitter stream for the blog. A catalogue of car wrecks and places where ambulances will have recently been spotted.
For all of my own distaste, look at his twitter followers. A full three times as many as mine. Ah, what do I know about law marketing or social media?