I wanted to demonstrate the potential of new forms of communication and relating to the marketplace. It was important, I believed, not just to present an idea, but to present an example.
I thought I would lead with introducing YouTube and the idea of having our very own YouTube account. I prepared a mock up of what the end product might look like, how it would sound and the kind of message it would carry. I am thinking of the story in Tribes about the lady who mocked up a whole range of furniture for a sales pitch, instead of just presenting diagrams. – Initiative, pg 95
Sure it took me several weekend hours to learn the how-to’s but it was enjoyable. That probably speaks volumes in turn about needing a passion to drive the idea forwards.
The response was not what I expected at all. I expected reticence, suspicion and, frankly, a “No”
The response was an excited “YES!” followed by a raft of ideas from other people about how our account can be used. The enthusiasm is proving to be contagious and MogersTV is proving to be a success and a focus point within our organisation for the world of opportunities that lie ahead.
A reshoot of the video followed and can be seen below.
The moral? Believe in what you are pushing forward and do it passionately.