Tag Archives: B2B

Give A Man A Tweet And He’ll Tweet For A Day…

NeilDenny

Talking to a firm who have “someone in” to do their Twitter account. Result? 8 followers. Where’s the ROI on that?

@NeilDenny depends .. how much have they invested in taking part in twitter. getting someone IN is like admitting , we dont care enough.

NeilDenny

…or “We’d like to but aren’t confident in our skills.” We shouldn’t be TOO dismissive. We should reassure, inform and encourage

Such was my recent Twitter exchange.

I need to be careful as I have been invited IN to assist with a company’s Twitter on their behalf.  However, what is crucial in doing that is that I let go off the Twitter account as soon as possible.

If I give them a few tweets, that is completely meaningless and has close to zero value.

Scratch that.  It has NO value.

However, if I can establish presence and momentum, then it seems to me that the company can see the point in tweeting and will want to maintain that conversation within their field.  This is about more than followers of course. How many people are we communicating with?  Is this bilateral or simply broadcasting.  Are tweets being picked up and re-tweeted?

So, give a man a tweet and he’ll tweet for day, show him how to tweet and he’ll tweet for ever.*

We can reassure, inform and encourage, that is after all, how many of us got tweeting in the first place.  Many companies and individuals will simply not get past those first breakers as they embark on their first tweeting expeditions.  They have no context, no momentum and no presence and so simply abandon their newly launched Twitter accounts and head back for shore.

*Or woman, of course.

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