I was sent a tweet today from @colmmu on Twitter with a link to a law firm video promoting mediation. Many readers will know that this was going to press all my buttons for a couple of reasons.
- I work in collaborative law which is itself a form of alternative dispute resolution.
- I have an interest in law firm video having produced several with no budget at all over at MogersTV
- I am a big believer in law firms and lawyers using social media to develop brands and ideas.
I can be pretty scathing about other law firm videos. YouTube does not need another talking head reading a script off the laptop screen.
When I got the link this morning I gave it a look and was just amazed. Here, see for yourself…
There is so much to like about this.
I respect the company for having the conviction to invest a reasonable sum into creating this initiative.
Having got the budget, I love the work done by Lambda films. There is some very punchy editing. The break at 1 minute 38 is inspired. I am horribly envious of the photo-frame effect they have got, and the gag with the mediator in the closet, drinking a nice cup of tea is well done as well.
I also appreciated the Making Of… videos that you can also watch – a good way of maximising value for money.
This is quite simply a brilliant law firm video and it deserves every success… I’ve got to get me one of those budgets.
If you are interested in hearing more then Mark Finch, the guitarist and star mediator will be joining me and my fellow podcast host Stephen Anderson on Monday 13th December for episode #6 of the Collaborative Law and ADR podcast, now available on iTunes, just search collaborative law.